September 15, 2022

[Ep. 335] How to Shop Smarter with Jennifer LaForge

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This episode of the More Money Podcast is sponsored by Rakuten Canada. Shop smarter by signing up to Rakuten to find deals, earn cash back, and receive a $30 bonus with my referral link.

Take advantage of tools, like Rakuten to build financial awareness of how and where you’re spending.
– Jennifer LaForge, General Manager at Rakuten Canada


The way we shop has changed significantly over the years and with the rising cost of goods and growing inflation, now is the time to figure out how best we can stretch a dollar and shop smarter! But what does shopping smarter actually mean? To answer that and more is my guest for today’s bonus episode, Jennifer LaForge, the General Manager for Rakuten Canada and expert when it comes to savvy shopping.

Jennifer LaForge is the General Manager for Rakuten Rewards Canada. Before joining Rakuten in 2012, Jennifer spent a decade in the online travel space working for Fairmont Hotel & Resorts,, and Globus. While at Rakuten, Jennifer has facilitated and was selected as one of the Globe and Mail’s top 50 best executives in Canada.

In today’s episode, Jennifer shares why Rakuten is Canada’s number one place to save money while shopping at their favourite brands online. Jennifer explains how Rakuten works, including what affiliate marketing is and when the best time to buy certain items is based on the time of year. This episode is great for anyone else feeling the pinch when it comes to buying their essentials or wanting to save money when you’re in the mood to splurge.

Things I Mentioned in the Episode

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