May 22, 2019

[Ep. 200] Why You Need to Show Up for Yourself with Natasha Koifman

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I’m Jessica and I’m a money expert, speaker, Accredited Financial Counsellor Canada®, host of the More Money Podcast, and am currently writing my first book with HarperCollins Canada (2025).
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This episode of the More Money Podcast is sponsored by TD Direct Investing, a division of TD Waterhouse Canada Inc., a subsidiary of The Toronto-Dominion Bank. Learn more about TD Direct Investing’s new investment planning tool GoalAssist by reading my blog post and watching my full video tutorial all about it.

If you’re looking for some motivation to set your goals and actually do something about them, then this episode is for you! I interview Natasha Koifman, founder and president of NKPR, one of North America’s top PR and marketing companies, about how she was able to go from a young single mom to one of Canada’s most powerful and innovative women.

For this episode, we talk about what it means to show up for yourself (and others) and why it’s so important. What it really means, to break it down, is to put yourself forward and not be afraid to take risks or try new things. You only have one life to live, so get out there, take action and achieve your potential!

Being Introverted Shouldn’t Stop You from Reaching Your Goals

One thing I’ve been noticing lately is a lot of successful entrepreneurs and celebrities even are coming out and sharing that they are introverts. I find that so fascinating because I used to think that introverts were shy and hated things like networking and public speaking. Nope! That is not the case at all. Being an introvert just means that after you do something that involves a lot of socializing, you need some time alone to recharge.

This is something I can 100% attest to as an introvert myself. After an event, I need a good couple of days to recharge on my own. The same thing goes for Natasha, who is a master networker. So, there you have it. Being an introvert can no longer be an excuse for not putting yourself out there. You just need to push past that feeling of not wanting to go out or socialize and do it anyway. You’ll thank yourself later for doing it.

Say Yes When You Don’t Want To

Natasha shares a great story about how she got this amazing opportunity to run this event in a very short timeframe. She really wanted to say no because she wasn’t sure if she could pull it off, but she also knew herself and said yes to it anyway. Thankfully she did, it was a success, and that client became one of her main clients when she started her own business.

I do this all the time too. Sometimes when I land a big opportunity, I freak out and don’t think I can do it. Listen, this is a good thing. If you’re not terrified of doing something outside of your comfort zone, then you’re not pushing yourself enough. So, I do the same thing and it’s worked really well for me in so many situations. If you get an opportunity to take on more responsibility or try something new, do it anyway! You’re more capable than you think.

The Right Way to Network with People You Look Up

Networking isn’t getting rid of your stack of business cards at an event or asking someone to chat further over a coffee. It’s about developing a true connection with someone and being respectful of their time.

If you want to reach out to someone you think you can learn from, do it the right way. Be proactive about reaching out to them, follow up if they don’t respond (remember, they’re busy not just ignoring you), and be clear about what you would like from them.

And if I can’t say this enough, stop asking people to “Pick their brain”, “Collaborate” or “Chat over coffee.” If you want to chat with them, ask them to drop by their office, or talk over the phone or Skype for 15 minutes.

Watch Natasha’s Ted Talk

Watch Natasha’s TED Talk about the importance of showing up for yourself.

Follow Natasha Koifman

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