I’ve always been fascinated by beauty bloggers and vloggers, and not just because I have no clue how they transform their faces into beautiful masterpieces (and I can barely do my own mascara without smudging), but because the beauty space is so competitive! Believe me, every time I meet a new hair stylist or makeup artist, they usually share that they have their own blog or YouTube channel. I sometimes find it competitive in the personal finance community, I couldn’t imagine trying to build an online business in the beauty industry.
But, there are people out there like Jessica Desjardins, founder of Beautezine, who are proof that it is in fact possible to make a good living and have a broad reach as a full-time beauty blogger and content creator. You just have to be really good at it, and hustle until you make a name for yourself. And that’s exactly what Jessica did.
Before quitting her job to focus on her online business full-time, she was actually headed to medical school to pursue a career as a doctor (no joke, she went so far as to do the MCAT). But at a certain point in her studies, she realized that her true passion was beauty, and instead of always wondering “What if?”, she decided to take a big leap of faith and start her own online beauty magazine called Beautezine. It took her 6 years to make it the go-to beauty resource for Canadians, but now she’s able to do what she loves and be her own boss.
In this episode, we chat about how she was able to build her business into what it is today, how she manages her business finances and personal finances, and why no matter what she puts a high priority on staying out of debt and investing for her future.