Hey, I’m Jessica!
As you may have guessed, my main passion is personal finance and living a balanced lifestyle. Ever since I discovered the transformative powers of financial literacy, my mission has been to teach others how to take control of their lives by taking control of their money.
a little about me
From an early age I’ve always been very conscious of my relationship with money. Mainly because I never had a lot of it. I never got an allowance, I started working at the age of 15 and I paid my way through university without any financial assistance (save for a $5,000 student loan in my last year of school).
Once I finished my degree (I received my BFA in Film Production from Simon Fraser University) and got my first real job, I realized that I needed to be more than just frugal to afford the lifestyle I’ve always dreamed of. I needed to budget strategically, figure out how best to invest my money, and develop more than just one stream of income.
To get the full scoop about my upbringing and why I am the way I am, listen to my podcast episode about my personal finance journey.
When I started this blog in December 2011, I just wanted it to be a way for me to track my personal finance journey and keep myself accountable. But over the years, it’s become so much more than that.
Now, my main focus as a go-to millennial money expert in Canada is to help you get the same support and guidance I was desperate for when I first started out. I want to help you get on track so you can afford the lifestyle you’ve always dreamed of too. And a great way to start is by enrolling in one of my online courses, checking out my podcast or YouTube channel, or becoming a member of my free resource library.
my credentials & experience
Since starting my blog almost a decade ago, I’ve been dedicated to getting the appropriate credentials to better teach and serve those who are looking for financial education and guidance. That’s why I achieved my Accredited Financial Counsellor Canada® certification in January 2018, earned my Canadian Securities Course (CSC®) certificate in October 2020 and Financial Services Advice certificate in April 2021, and am currently pursuing my Certified Financial Planner (CFP®) designation. For a fuller view of my education and credentials, visit my LinkedIn.
I’ve also been a public speaker giving presentations, workshops and webinars since 2016, and am often quoted as a money expert in the media (click here to view a list of my media mentions).