We’re less than a week away from Valentine’s Day and I can hardly contain my excitement — not. Even though I’ve been with my man for over 9 years now (married for almost 3), Valentine’s Day has never been my favourite holiday.  And not just because it’s a fake holiday— even though it is. It’s a holiday completely fabricated by retailers to sell you stuff you don’t need and has absolutely nothing to do with Saint Valentine. Saint Valentine was canonized because he performed miracles like curing the blind and was beheaded because he refused to denounce his faith. How is that romantic again?

Regardless of what Valentine’s Day means or doesn’t mean, it’s a full on money-grab that price-gauges consumers every year, and you need to be smarter with your money this time around. If you really love your partner and care about your money, then you won’t celebrate Valentine’s Day on Valentine’s Day. Go crazy a few days afterwards, I don’t care. But be cautious of these 4 things before you start making plans for V-Day.

If You Buy Roses on Valentine’s Day, You’ll Be Paying Double

You read that right. If you want to buy a dozen long-stemmed roses on Valentine’s Day, be prepared to pay twice the price compared to an ordinary day. As reported by Reuters, long-stemmed roses normally cost $0.95 per rose, whereas on Valentine’s Day they can cost $2 per rose (if not more).

So a dozen roses could cost you $24 instead of $11.40. You know, if you just waited a week for the price to go down, you could afford a bottle of wine with that bouquet.

Thinking of Going Away for the Night? Think Again

It’s always a nice idea to leave the house for a night and pop some bubbly in a hotel room for some romantic time. But I’d strongly suggest doing this a week after or before Valentine’s day because it’ll end up costing you 25% more.

You’re not the only one thinking of booking a hotel room that night, and the hotels know it and are cashing in.

Diamonds May Be a Girl’s Best Friend, But They’re Straight Up Enemies with Your Wallet

Although I’m anticipating a flood of proposal photos on my Facebook feed come February 14, what I’m concerned about is how much those sparkly diamonds cost. Hopefully most of those suitors will have purchased their engagement rings well before Valentine’s Day, but if not, they are definitely paying more for that rock compared to if they had just waited a few weeks.

I know Valentine’s Day seems like the perfect day to propose, or to just give your significant other something shiny like a watch or pair of earrings. That’s all good and everything, except for the fact that you’re paying more than you should and you know it.

Is there really anything wrong with handing your partner an I.O.U. and then waiting for the post-Valentine’s Day sales to start?

You’ll End Up Spending More Than You Know You Should

Sure, there are a number of ways you can have a lovely, frugal Valentine’s Day. But let’s be honest, what will start out as just a $5 dollar limit card exchange will quickly escalate into dinner for two at a $50/plate restaurant, an Uber to and from the restaurant and probably some chocolates, a bottle of wine and a stuffed teddy bear.

The thing is, if you decide to celebrate Valentine’s Day, you want it to be great. You want to shower your partner with gifts and show them how much they mean to you with all the stereotypical stuff you see on TV.

So just don’t do it. Don’t celebrate Valentine’s Day. Instead, choose an ordinary day as your special “love day”. You won’t feel as much pressure to buy into any of the Valentine’s Day commercialism, and it will feel even more special because you’re not just saying “I love you” because society is telling you you should.

What are your thoughts on Valentine’s Day?

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